Post By: “ZAAR Blogger”

Setting Goals in Crowdfunding

Reaching or even exceeding your funding target – and your project then being fully funded – is undoubtedly the main goal of any crowdfunding campaign. Yet the journey towards that end game includes many other goals that will ensure your project is successful. Setting clear, actionable goals is extremely important for a streamlined and effective campaign. These stepping-stones along theread more

Crowdfunding in Challenging Times

As the world battles the ongoing COVID-19 pandemic, many of us are having to adapt to the new realities it brings, from staying at home to changing the way we work or do business with each other. Challenging times such as these, with so many changes and yet more unknowns, normally lead to people from all walks of life experiencingread more

Promotion: The Most Important Ingredient in your Crowdfunding Journey

Used by everyone from budding entrepreneurs to major corporations, crowdfunding has fast become one of the world’s favourite sources of alternative financing. Offering not just money but also a greater connection with an idea or product’s target audience, crowdfunding is more than worth it – but as with all things successful, you only get out of it what you putread more

Why your Crowdfunding Campaign should have a Facebook Page and Group

In today’s digital age, practically everyone is on social media – and, consequently, most brands, stores and causes have an online presence in order to fully engage with them. It makes sense then, that your crowdfunding campaign should also have its own dedicated space on social media, where it can start (and crucially, maintain) a dialogue with its target audienceread more

The Most Successful Campaigns on the ZAAR Platform

Crowdfunding continues to gain momentum as one of the world’s favourite forms of alternative finance, with start-ups, creative ventures and charitable causes reaching their funding goals through appealing to their unique crowds. As ZAAR Crowdfunding celebrates its fourth year of operation, we look back on some of the most noteworthy campaigns that have used the platform to find success, fromread more

Crowdfunding – A tool to promote innovation

Innovation is often described as a new idea that can solve new or existing problems. One thing is certain: whatever the innovation is, it has to be both original and to serve a practical purpose, either by solving a problem or by fulfilling a need that has not yet been addressed. Since innovative ideas are, by nature, unfamiliar, they areread more

Crowdfunding Psychology: Why Should the Crowd Back your Project?

The clue is in the title: crowdfunding relies upon persuading your crowd to part with their hard-earned money in support of your project. Although in rewards-based crowdfunding they may be incentivised to donate by the promise of an attractive reward of some kind, the process still relies on your ability to persuade them to contribute. Asking yourself why your potentialread more

Your Unsuccessful Crowdfunding Campaign: Failure or Lesson Learnt?

Winston Churchill famously once said, ‘Success is not final, failure is not fatal: it is the courage to continue that counts.’ His wise words are applicable to many areas of life, but none more so than to the world of crowdfunding. You have a great idea and launch a crowdfunding campaign to help it become a reality. But, unfortunately, itread more

Crowdfunding – What are Stretch Goals?

Put simply, crowdfunding involves setting a funding goal and persuading your project’s target audience to contribute money in order to reach it. But have you heard of stretch goals? Stretch goals create an extra funding target beyond your campaign’s original funding goal, to give the project an added boost. Like the sound of that? Well, here’s how you can useread more