Post By: “ZAAR Blogger”

Sending Project Updates

It’s super important to send project updates to your backers. Here’s why. By its nature, crowdfunding relies upon inspiring the interest of a project’s target audience and persuading them to financially support it. How well you engage and communicate with your crowd before, during and after your crowdfunding campaign could thereby make all the difference to its success. Project updatesread more

Let’s Talk About Equity Crowdfunding

Crowdfunding has, in recent years, become one of the most popular and accessible forms of alternative finance, relying on a project’s target audience for funding rather than on large lump sums from banks or angel investors. ‘Donation-based’ and ‘rewards-based’ are currently the only crowdfunding models available in Malta, whereby supporters contribute small amounts of money with no expectation of anythingread more

Kicking Off Your Crowdfunding Campaign with a Launch Event

According to the proverb, ‘a good beginning makes a good ending’ – and this is especially true in the world of crowdfunding. While there are many factors that will determine whether your crowdfunding campaign will ultimately be a success, one of the most important is how well it starts, right from the moment it is launched. To help kick offread more

Part 3: The Sectors Most Commonly Associated with Crowdfunding

In recent years, crowdfunding has grown from simply being a means to raise funds, into a vital tool for businesses and causes across a variety of sectors to gauge their target audience’s interests and needs. In this third and final part of our series exploring the sectors that fit most comfortably into the crowdfunding arena, we present a further sixread more

The Importance of Testimonials in Crowdfunding

As the name would suggest, successful crowdfunding depends on one thing: the crowd. Persuading your ‘crowd’ – or the target audience for your product, cause or idea, in other words – to donate their cash towards your crowdfunding campaign is key if you are to hit your funding goal. How you present your idea to your crowd is thereby ofread more

Part 2: The Sectors Most Commonly Associated with Crowdfunding

Crowdfunding has grown into one of the most popular forms of alternative finance in the world – and for good reason. Offering not only a means of raising funds but also a way to engage directly with a project’s target audience and garner valuable feedback, crowdfunding has attracted ideas and causes across a variety of diverse sectors. Continuing our seriesread more

Planning for Crowdfunding Success: The Pre-Launch

Learn why the pre-launch phase in crowdfunding is as important as the campaign itself. It’s easy to see why crowdfunding is fast becoming one of the world’s most popular forms of alternative finance. While sidestepping the risks and difficulties associated with traditional funding methods such as bank loans, crowdfunding also immediately presents a cause, idea or project to its intendedread more

The Importance of Building Your Audience Before Crowdfunding

For any project, start-up or idea, building an interested audience of supporters – and potentially future customers – is as important in crowdfunding as in any business venture. As with all essential steps to growing a business, however, building an audience early is anything but easy or straightforward but, in the long run, it may make all the difference. Theread more

Part 1: The Sectors Most Commonly Associated with Crowdfunding

Today, crowdfunding is a globally-popular means of fundraising for a project or start-up, offering an alternative to the more traditional funding channels such as bank loans or angel investors. By appealing directly to the intended audience of the project or idea, crowdfunding works by receiving many small donations from interested backers with the aim of reaching a target amount. Crowdfunding’sread more