Press & Blog Articles

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Planning for Crowdfunding Success: The Pre-Launch

Learn why the pre-launch phase in crowdfunding is as important as the campaign itself. It’s easy to see why crowdfunding is fast becoming one of the world’s most popular forms of alternative finance. While sidestepping the risks and difficulties associated with traditional funding methods such as bank loans, crowdfunding also immediately presents a cause, idea or project to its intended

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The Importance of Building Your Audience Before Crowdfunding

For any project, start-up or idea, building an interested audience of supporters – and potentially future customers – is as important in crowdfunding as in any business venture. As with all essential steps to growing a business, however, building an audience early is anything but easy or straightforward but, in the long run, it may make all the difference. The

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Part 1: The Sectors Most Commonly Associated with Crowdfunding

Today, crowdfunding is a globally-popular means of fundraising for a project or start-up, offering an alternative to the more traditional funding channels such as bank loans or angel investors. By appealing directly to the intended audience of the project or idea, crowdfunding works by receiving many small donations from interested backers with the aim of reaching a target amount. Crowdfunding’s

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What Questions Should You Ask Yourself Before Crowdfunding?

Don’t let the name ‘crowdfunding’ fool you – there’s more to it than simply raising funds alone. Long before you have launched your campaign, you must also consider if your project or idea is worth the long-term effort of fundraising and can ultimately be a success. When planning your crowdfunding campaign you have the ideal opportunity to perform a background

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Crowdfunding and the Arts: The Perfect Partnership

From planning a campaign to reaching the funding goal, it’s fair to say that crowdfunding is something of an art form. With an increasing number of artists turning to crowdfunding to help turn their ideas into reality, however, the partnership between art and crowdfunding is now taking on a new dynamic. As crowdfunding has gained popularity as an alternative method

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Donation vs. Rewards-Based Crowdfunding Campaigns: Which is right for you?

In recent history, crowdfunding has taken off as one of the most credible sources of alternative finance for start-ups, fledgling ideas or charitable causes the world over. Instead of the more traditional forms of finance like loans, venture capital and angel investing, crowdfunding depends solely on funding received from ordinary people in the community. The most popular forms of crowdfunding

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Using Crowdfunding for Idea Validation

First and foremost, crowdfunding is an alternative way to raise funds to support or start-up a cause, project, or product. Beyond this ultimate goal of gaining capital, however, crowdfunding also provides campaigners with the unique opportunity to gauge if there is interest and demand for their new project or idea. A crowdfunding campaign can act as the sample test to

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The Importance of your Project Story in Crowdfunding

Why creating a compelling project story is essential for successful crowdfunding!!? Successful crowdfunding depends on building up an interested audience for your project in a short period of time and persuading them to support it. This audience must identify with your cause in order to fund it, so appealing to their emotions and personal experiences is a sure-fire way to

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Crowdfunding Tools? #Instagram

Why Instagram is an important yet overlooked social media tool for your crowdfunding campaign Since crowdfunding success depends almost entirely on building up your pool of potential backers, promoting your campaign via social media is a very smart move. Today, the digital world is a crowdfunder’s marketing paradise, in which your target audience is literally just a few clicks away

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Setting your Campaign Funding Goal

Great! Now, how do you go about setting your crowdfunding goal? Thinking of crowdfunding? When it comes to finding the initial funding needed to get your project up and running, there are few alternative methods that are as novel, positive or repeatedly proven as crowdfunding. While there are many factors that will make or break your crowdfunding campaign, there are

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5 Important Skills & Habits You Should Adopt as a Crowdfunding Project Owner

There’s plenty out there to guide would-be entrepreneurs as to the typical habits of the highly-effective and the hugely successful. But what about would-be crowdfunders? For those who manage a campaign, there are also five important skills that often lead to crowdfunding success. 1. Be Personal The signature of a good crowdfunding campaign remains one in which the project owners

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Planning to Win: Why Preparation is the Key to Crowdfunding Success

You’ve had a stellar idea which you think could be crowdfunded, and are itching to upload the campaign onto ZAAR in the hope that funds will immediately start rolling in. To give your project the best chance of hitting its funding target and beyond, however, it pays to pause, plan, and prepare before you hit that ‘publish’ button. Taking the

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